MTN Uganda took its Kamata Christmas promotion to Lira City yesterday, extending a nationwide campaign offering customers prizes worth billion of shillings as the technology company intensifies its festive season engagements across the country.
The Lira activation marked the campaign’s expansion beyond Kampala and Jinja, where it was launched earlier, with Hoima scheduled to host subsequent activities in the coming days.
The promotion features a range of prizes, including Toyota Probox vehicles, TukTuks, a year’s rent, Kabode smartphones, 5G routers, shopping vouchers, MoMo rewards and airtime.
By taking the campaign to different regions, MTN aims to bring the promotion closer to customers and expand participation beyond the capital. The activations combine customer engagement and entertainment with opportunities for Ugandans to learn how to participate and stand a chance to win.
Kamata Christmas draws on the company’s Free Your Fire campaign, which encourages people to pursue their ambitions and unlock their potential.
The festive promotion extends the platform by giving customers opportunities to earn rewards through their everyday engagement with MTN services.
Gloria Timaku, customers service centre advisor for MTN Uganda in Lira City , said the company wants the promotion to reach customers in different parts of the country and make the festive season more rewarding.
“The festive season is a special time for families and communities to come together, celebrate and share memorable moments. At MTN, we want to make those moments even more rewarding for our customers,” she said.
“Through Kamata Christmas, we are giving Ugandans across the country a chance to win prizes that could make a meaningful difference in their lives. By bringing the campaign to Lira and other parts of Uganda, we are ensuring that more customers can be part of the celebration and enjoy the excitement of the season.”
The nationwide campaign will continue through regional activations, digital engagements, radio and television conversations, prize draws and announcements of winners.
Customers can enter the promotion by purchasing any qualifying bundle on their MTN lines. They can dial 1002# and follow the prompts to load a bundle. Each qualifying purchase gives customers an opportunity to participate and win.
Following the Lira activation, MTN will take the campaign to Hoima as it continues its nationwide engagement with customers ahead of Christmas.
The promotion is part of the company’s efforts to combine customer rewards with the festive season, giving subscribers across Uganda an opportunity to share in the celebrations.
