Nile Special, the flagship beer of Nile Breweries Limited, has returned as the official beer partner for the second edition of Safari Beats. Africa One Tours & Travel launched the Riddim & Roar Experience today at Kampala Serena Hotel. The concert takes place on Saturday, 19 December 2026, at Lugogo Cricket Oval.
Nile Special also partnered with Safari Beats for its debut in May, when Jamaican dancehall star Spice headlined a concert that gave Ugandan women artistes a prominent place on the bill.
Eric Malinga, Nile Special Brand Manager, said the brewing standards the brand has maintained for generations are behind its record as Uganda’s most awarded beer and its ‘Unmatched in Gold’ positioning.
“Nile Special and Safari Beats are united by one belief: excellence is built through consistency. Just as we have consistently crafted quality beer year after year, the artists on this platform have consistently crafted music that people continue to love. When great brands and great talent come together, consumers win,” Malinga said.
Under the theme ‘Where Music Meets the Wild’, the concert will feature Jamaica’s T.O.K, Kenya’s Nazizi and Wyre of Necessary Noize alongside Redsan, and Uganda’s B2C (the Kampala Boys) and A Pass.
Malinga said Safari Beats reflects Nile Special’s Made of Uganda philosophy by showcasing the country’s tourism attractions and giving local artistes opportunities to perform and develop their craft. T.O.K will arrive on 11 December for a ten-day stay that includes visits to Uganda’s kingdoms, the River Nile and Ziwa Rhino Sanctuary, and a return to Murchison Falls National Park.
“A fan may come here for a favourite artiste and discover our wildlife, food, culture and hospitality along the way. We want that visit to inspire a longer stay, a return trip, or a recommendation to a friend,” said Pauline Nahamya, Chief Executive Officer of Africa One Tours & Travel.
Through its Kreative Chaos education platform, Safari Beats will also hold a Dancehall Mentorship Class at MoTIV, where Ugandan dancehall artistes will discuss the business decisions involved in building a sustainable music career. Safari Beats will announce the date and registration details on its official social media channels.
Concert gates open at midday. Depending on the category, Wild Tickets include food, drinks, branded merchandise or souvenirs. Other partners include the Ministry of Tourism, Wildlife and Antiquities, the Uganda Tourism Board, Entikko Safari Lodge, Kampala Serena Hotel and Wazo Dazo.
