Smirnoff has announced its support for rising Ugandan star Etania ahead of her highly anticipated debut headliner show dubbed “Becoming The Life of the Party,” scheduled to take place on April 4th at the Hockey Grounds in Lugogo, Kampala.
The partnership reflects the brand’s continued commitment to delivering high-energy experiences within Uganda’s vibrant entertainment and nightlife scene.
Etania, who has served as a Smirnoff Brand Ambassador for several years, has become closely associated with the brand’s energetic and bold personality. Her upcoming showcase is expected to capture the spirit of Smirnoff’s global “We Do We” movement, which celebrates individuality and the power of collective experiences.
Speaking about the collaboration, Raymond Karama, Smirnoff Brand Manager, described Etania as a perfect representation of the brand’s identity.
“Etania is an example of what happens when self-expression and fearless energy meet. This collaboration is our way of owning the party scene together with larger-than-life energy to make every sip and beat feel like it’s made for you and your crew,” Karama said.
The announcement comes shortly after the launch of the 2026 Smirnoff Fiesta series in Mukono, which kicked off over the weekend and marked the beginning of a nationwide party trail. The Fiesta series is expected to continue building momentum as it heads to Nkozi on March 14th, further amplifying excitement ahead of Etania’s debut show.
For Etania, the upcoming concert represents a major milestone in her musical journey.
“This show feels like a dream that has been a long time coming, and doing it with Smirnoff makes it hit different,” she said. “We’ve built this energy together over time, and on April 4th we bring it home. This is our show as We Do We.”
Organisers say attendees should expect a vibrant Smirnoff-themed party experience, featuring immersive flavour zones, high-energy DJ sets, interactive games and a lively atmosphere designed to keep partygoers engaged throughout the night.
With the Smirnoff Fiesta trail already gaining traction across the country, the April 4th show at Hockey Grounds is expected to attract a large crowd of music lovers and party enthusiasts eager to witness Etania’s first major headliner performance.
More details regarding the event and the ongoing Smirnoff Fiesta series are expected to be released in the coming days.
