Yesterday, MTN MoMo Uganda Ltd officially rolled out its transformative campaign, “The Power to Be More”, in the Greater Central region, in a vibrant regional launch held in Masaka Town at the Nyendo-based MTN service center.
This campaign is a bold step forward in MTN MoMo’s mission to empower individuals, families, and businesses to unlock their full potential using digital and financial tools that are simple, secure, and accessible.
The Masaka launch follows a national unveiling held in Kampala last week and signals MTN MoMo’s commitment to deepening financial inclusion and expanding access to essential fintech services throughout the country.
Through this campaign, MTN MoMo is reaffirming its role not just as a mobile money platform, but as a partner in economic growth and personal progress.
Speaking at the event in Masaka, Patrick Tusiime, MTN Uganda’s Central Region Commercial Head, emphasized the campaign’s relevance to the people and businesses of Masaka and its surrounding districts: “Today, we bring The Power to Be More, closer to the people of Masaka and the entire Greater Central region. From today, I want you to think of your phone not just as a communication device, but as your bank, your investment platform, your insurance agent, and your gateway to the global economy. That is what “The Power to Be More” is all about.”
Tusiime noted that this campaign is about giving every Ugandan access to the financial tools they need to grow, to thrive, and to build a better future.
With a legacy of 16 years as Uganda’s most trusted financial services brand, MTN MoMo has evolved into a fully-fledged fintech platform offering a wide range of services. These include everyday payments through Pay with MoMo, access to credit and savings products, investment opportunities via Yinvesta, and insurance through Cover by MoMo. Entrepreneurs across the region can now scale their businesses using Market by MoMo, an e-commerce marketplace connecting local sellers to a wider audience.
This regional rollout is aligned with MTN’s Ambition 2025 strategy, which is focused on leading digital solutions for Uganda’s progress, and contributes directly to national priorities outlined in the National Development Plan III and Vision 2040 that recognize digitalization as a core function for economic growth and development.
“Our goal is to ensure that no one is left behind in Uganda’s digital and financial revolution. MTN MoMo is laying the foundation for a stronger, more inclusive economy in every corner of our country. We are proud to walk this journey with you, our people because when you grow, we grow.” Tusiime added.
With a continued investment in network infrastructure and platform security, MTN MoMo is ensuring that every transaction, whether it’s saving for school, paying utility bills, or selling fresh produce online is protected and seamless. As the digital economy takes root across Uganda, MTN MoMo is delivering “The Power to Be More” one region, one household, one entrepreneur, one individual at a time.
