Emirates has launched a pan-African brand advertising campaign that celebrates the talent and achievements of young Africans, taking the message of \u2018New Africa\u2019 to the world. <\/p>\n\n\n\n
The campaign also features an original music video produced by Kenyan musician and DJ Blinky Bill, inspired by contemporary African electronic club music.<\/p>\n\n\n\n
Paying tribute to a new generation of African disrupters who are making their mark globally across music, fashion, literature and the arts, the campaign celebrates the cultural renaissance taking over Africa. <\/p>\n\n\n\n
The short films produced by the BBC (British Broadcasting Corporation) for Emirates, tells the stories of unique individuals from different parts of the continent. <\/p>\n\n\n\n
Poised to become cultural ambassadors for Africa to the world, they share a common passion to bring their global exposure and influences to their own local journeys, as they discover what it means to be \u2018home\u2019.<\/p>\n\n\n\n
\u201cIt is impossible to ignore the energy and talent coming out of Africa today, whether in music, fashion, sport or art. <\/p>\n\n\n\n
We\u2019re seeing a greater awareness of a strong, proud African identity \u2013 while being very connected to a broad, global culture. <\/p>\n\n\n\n
We wanted to join the conversation and celebrate amazing, inspiring stories of people constantly pushing boundaries and challenging African stereotypes. <\/p>\n\n\n\n
To us, that is what travel is about, to find a common ground that helps us connect, to question, to be curious, and I believe this campaign does just that in taking Emirates closer to the heart of our audience in a way that is authentic,\u201d said Boutros Boutros, Divisional Senior Vice President \u2013 Corporate Communications, Marketing and Brand, Emirates.<\/p>\n\n\n\n
Richard Pattinson, Head of BBC StoryWorks said,\n\u201cThis new series taps into the deep creative strength of the BBC to deliver a\ncampaign that will capture the attention of our extensive and premium audiences\nin a way that no other publisher can.\u201d<\/p>\n\n\n\n
The series gives us a closer look at the\ninspiring stories of pioneers who represent today\u2019s Africa.<\/p>\n\n\n\n
Nairobi-based “Blinky” Bill Sellanga<\/strong> –\nKenyan musician, producer and DJ is the embodiment of a renaissance in African\nmusic. As part of the Kenyan art and music collective \u2018Just A Band\u2019; he has\nbeen redefining the modern African musical identity and has performed his music\nall over Africa, Europe and the rest of the world.<\/p>\n\n\n\n Shanelle Nyasiase<\/strong>\u00a0is a 21-year-old South Sudanese model who was born in Ethiopia and raised in Kenya. <\/p>\n\n\n\n She had dreamt of becoming cabin crew but her journey took her to international catwalks in Milan and New York instead, where she has worked with some of the biggest international fashion brands.<\/p>\n\n\n\n Abiola Oke\u00a0<\/strong>left New York and a career on Wall Street to return to his hometown Lagos, Nigeria, as the CEO and Publisher of OkayAfrica \u2013 a digital media platform \u2013 at the age of 31. <\/p>\n\n\n\n His business is dedicated to African music, film, culture and entertainment. <\/p>\n\n\n\n The campaign also features an original song with energy-filled music and inspiring lyrics that reflects the beats of contemporary African electronic club music. <\/p>\n\n\n\n Produced by Blinky Bill, the song has popular sounds and rhythms that are currently dominating the radio, blasting out of taxicabs and on the dancefloors across the continent. <\/p>\n\n\n\n Music is a unifying language not just across Africa, but around the world, and the song does away with cultural clich\u00e9s, instead celebrating the vibrant energy of contemporary Africa <\/p>\n","protected":false},"excerpt":{"rendered":" Emirates has launched a pan-African brand advertising campaign that celebrates the talent and achievements of young Africans, taking the message of \u2018New Africa\u2019 to the world. The campaign also features an original music video produced by Kenyan musician and DJ Blinky Bill, inspired by contemporary African electronic club music. Paying tribute to a new generation […]<\/p>\n","protected":false},"author":27983,"featured_media":9086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"footnotes":""},"categories":[101],"tags":[],"class_list":["post-9085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n