![\"\"](\"https:\/\/ugmirror.com\/wp-content\/uploads\/2019\/03\/Godfrey-Kiwanda-1024x653.jpeg\")
Germany is Uganda\u2019s third-largest source market, and its growing interest in Uganda\u2019s nature and cultural offerings has made the local tourism authorities intensify their efforts to grow this market.<\/p>\n\n\n\n
\u201cWe want to make tourism everybody\u2019s business,\u201d said Kiwanda, adding that Uganda would pursue more tourism partnerships and embark on more aggressive marketing through digital marketing campaigns.<\/p>\n\n\n\n
The\ncountry already has a very strong focus on the conservation of its natural\nhabitats and wildlife, and highlighted in the press conference was the dual\nbenefits to Germans of visiting the country through \u2018travel with a purpose\u2019.<\/p>\n\n\n\n
\u201cThe pearl of Africa (Uganda) is currently not packaged in a way that is easy for the German market to understand,\u201d noted Lilly Ajarova, the CEO of Uganda Tourism Board (UTB). <\/p>\n\n\n\n
\u201cThe country needs to improve on its marketing, and look to the younger market (millennials and Generation Z) and their high level of activity on social media. By the end of the year we will increase our digital activations,\u201d she said.<\/p>\n\n\n\n According\nto Hana Kleber, the CEO of KPRN, a destination marketing firm, Germans love to mix\nand mingle with locals.<\/p>\n\n\n\n \u201cMillennials\nespecially like to mix with the locals and understand their culture and Germans\nalso like to see developments in conservation,\u201d She said.<\/p>\n\n\n\n Uganda is known for its gorilla and chimpanzee interactions, but is looking at further developing its cultural experiences. Uganda has also dedicated substantial resources towards conservation of its flora and fauna.<\/p>\n\n\n\n Sam\nMwandha, the Executive Director of the Uganda Wildlife Authority (UWA), said\n10% of Uganda\u2019s 260 000 sq km is made up of national parks, \u201cso we need\nconservation. We also need people to be able to live [alongside wildlife] \u2013 so\n20% of fees charged to enter national parks goes to those communities.\u201d<\/p>\n\n\n\n Tourism\nis currently Uganda\u2019s leading foreign exchange earner, bringing in in excess of\nUS$1.45 billion (which is 23.5% of the total trade fairs) annually.<\/p>\n","protected":false},"excerpt":{"rendered":" Uganda will increase its focus on growing the country as a preferred destination for the German market, with an intensified focus on conservation tourism. This was announced by Godfrey Kiwanda, the State Minister for Tourism, Wildlife and Antiquities during a press conference held on March 7, 2019 at the ITB Berlin Tourism Expo. \u201cYou are […]<\/p>\n","protected":false},"author":27983,"featured_media":8573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"footnotes":""},"categories":[101],"tags":[],"class_list":["post-8572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\n![\"\"](\"https:\/\/ugmirror.com\/wp-content\/uploads\/2019\/03\/Uganda-prepared-and-served-rolex-to-the-world-during-the-ITB-Berlin-Tourism-Expo-2019.jpeg\")