Media personality and socialite Sheilah Gashumba has sparked debate within Uganda\u2019s entertainment industry after claiming that Ugandan musicians may never secure a music collaboration with Tanzanian superstar Diamond Platnumz due to poor branding and stage performance.<\/p>\n\n\n\n
In a statement shared on her social media platforms, Gashumba praised Diamond Platnumz’s artistry, suggesting that no Ugandan artist currently matches his level of showmanship and branding.<\/p>\n\n\n\n
“Looks like we will never get a Diamond Platnumz collaboration with a Ugandan artist!!! But it all goes back to BRANDING. I love Ugandan artists but none of them can put up a show like Diamond; from performance, style etc,”Gashumba stated.<\/p>\n\n\n\n
She added that instead of competing with internationally successful acts, Ugandan musicians should focus on learning from them. <\/p>\n\n\n\n
“Sometimes we have to accept some people are better than us and instead of fighting them, we can learn from them!!” she emphasized.<\/p>\n\n\n\n
Her comments have since stirred a mix of reactions online, with some netizens agreeing with her sentiments, while others criticized her for allegedly undermining local talent.<\/p>\n\n\n\n
The statement comes amid ongoing efforts by Ugandan musicians to penetrate regional and global music markets, often facing stiff competition from better-established East African counterparts, especially from Tanzania and Kenya.<\/p>\n\n\n\n
Prominent Ugandan artists such as Bebe Cool, Jose Chameleone, and Eddy Kenzo have made regional strides, but none have officially released a collaborative track with Diamond Platnumz despite past public interactions.<\/p>\n\n\n\n
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Media personality and socialite Sheilah Gashumba has sparked debate within Uganda\u2019s entertainment industry after claiming that Ugandan musicians may never secure a music collaboration with Tanzanian superstar Diamond Platnumz due to poor branding and stage performance. In a statement shared on her social media platforms, Gashumba praised Diamond Platnumz’s artistry, suggesting that no Ugandan artist […]<\/p>\n","protected":false},"author":2270,"featured_media":39946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_paywall_metabox":[],"jnews_override_counter":[],"footnotes":""},"categories":[3,100],"tags":[31,110,109,9024],"class_list":["post-39945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-gossip","tag-featured","tag-gossip","tag-news","tag-sheilah-gashumba"],"yoast_head":"\n