YouTube is introducing tougher requirements for video publishers who want to make money from its platform.<\/p>\n
In addition, it has said staff will manually review all clips before they are added to a premium service that pairs big brand advertisers with popular content.<\/p>\n
The moves follow a series of advertiser boycotts and a controversial vlog that featured an apparent suicide victim.<\/p>\n
One expert said that the Google-owned service had been slow to react.<\/p>\n
“Google presents the impression of acting reactively rather than proactively,” said Mark Mulligan, from the consultancy Midia Research.<\/p>\n
“It needs to get better at acting faster.”<\/p>\n
The first part of the new strategy involves a stricter requirement that publishers must fulfil before they can make money from their uploads.<\/p>\n
Clips will no longer have adverts attached unless the publisher meets two criteria – that they have:<\/p>\n
YouTube said that this represented a “higher standard” than the previous requirement of 10,000 lifetime views, which was introduced nine months ago.<\/p>\n
It blogged that this\u00a0should help it combat<\/a>\u00a0“spammers, impersonators, and other bad actors” as well as to prevent “potentially inappropriate videos from monetising, which can hurt revenue for everyone”.<\/p>\n![](\"https:\/\/ichef.bbci.co.uk\/images\/ic\/720x405\/p05hv2t4.jpg\")
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